Ultra” earbud option to its lineup today. The new $179 QuietComfort Earbuds offer active noise cancellation, an “everyday earbud design,” wireless charging, and up to 8.5 hours of battery life — presumably with ANC off.

The Bose QuietComfort Earbuds go after the AirPods with active noise cancellation for $179. Bose also refreshes its $500 soundbar to produce cleaner dialog and pair with its Ultra Open Earbuds.

Bose is replacing its $499 Smart Soundbar 600 with a speaker it simply calls Smart Soundbar. Along with a new A.I. Dialogue Mode, you can now pair the company's Ultra Open Earbuds with the soundbar to use as personal surround speakers.