Netflix Inc. said 70 million viewers are watching its shows with advertising every month, nearly double the total from ...

CEO of Seedtag Artificial Intelligence represents a fundamental change in how businesses operate and interact with consumers.

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, ...

An artificial grass firm has been ordered to take down a billboard poster after the advertising watchdog ruled it demeaned ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Seven-year-old Halima Abou Yassine was brought to Lebanon from Gaza for treatment after an Israeli strike left her near death ...

Despite previous regulatory efforts, pan masala brands spent approximately `350 crore in advertising during IPL 2024.

It is not new that the digital saturation and consumer scepticism in the advertising world are at an all-time high. With ...

Amazon.com Inc. is closing Freevee, the free-to-watch, advertising-supported streaming service, folding it into the ...

Alison Technologies Ltd (Alison.ai), a trailblazer in creative AI solutions for advertising, today announced the successful ...