Tracker is currently running 18 percent ahead of its seven-day, cross-platform average for last season, and Elsbeth is up by 26 percent (though again, the sample size is small). For all of primetime, ...

An WNBA post on social media Friday did not include the full extent of Indiana Fever star Caitlin Clark's assist total, undercounting it by 16 assists.

Caitlin Clark had already emerged as a household name before she ever played her first game in the WNBA and has since gone on ...

ESPN faces a challenging landscape as streaming services disrupt traditional sports broadcasting. Despite securing an exclusive deal with the NBA, ESPN's ratings have declined. The network hopes that ...

The MRC’s renewal and approval comes as Nielsen has dominated media measurement for the better part of a century. Advertisers ...

The WNBA was a ratings powerhouse this summer, setting new records in viewership during the most important season in league ...

We now live in a world where comparing the WNBA to the NBA directly from a viewership standpoint is no longer a laughable ...

The WPP-owned advertising firm had committed to doubling the amount of money it allocates to women's sports earlier this year.

Milwaukee Bucks governor and co-owner Wes Edens sat down with the Journal Sentinel at the start of the season to go over a range of topics from the NBA All-Star Game, WNBA expansion, local ...

Rapidly growing viewer interest in women’s basketball helped ESPN rack up record audiences for its 2024 WNBA coverage, with regular-season viewing up 170% from last season and postseason games ...

The WNBA had a record-breaking season of viewership, growing 170% since last year. Here's how this years WNBA Finals compared ...

The WNBA outlook seems promising heading into the offseason following a banner season with record ratings, attendance and a ...