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In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

This came in the form of a transparent, barely-there midi skirt, which featured tendrils of ruffled fabrics stitched in ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...