Rutgers men's basketball stars Ace Bailey and Dylan Harper on Thursday signed a name, image and likeness (NIL) endorsement ...

All 30 NBA teams revealed their Nike City Editions uniforms, which they will debut during the NBA Cup in-season tournament ...

Former Tennessee star Dalton Knecht had a career night in the Lakers' win, and LeBron James talked about him on national ...

NBA fans were shocked this week when Celtics star Jaylen Brown found himself in the crosshairs of Nike's social media team.

Change is inevitable for every NBA organization. Even the Golden State Warriors, the league’s latest dynasty over the last ...

Even before Victor Wembanyama entered the league, one of his defining traits was his inability to compare himself to past NBA players. He combined Kevin Durant 's shooting potential, Rudy Gobert 's ...

Heat All-Star Jimmy Butler is out for his third straight game Friday night with a lingering ankle injury.  At least the Heat still have Bam Adebayo and aspiring ...

The wait is over NBA fans – the 2024-25 Nike City Edition uniforms are finally here, and they're bringing the heat.

After just one season, Caitlin Clark and Angel Reese have already become the two biggest names in the WNBA. The Indiana Fever ...