Taco Bell continues to drive Yum!'s performance with strong sales growth, innovation, and value promotions, contributing 75% ...

McDonald’s was the only one of four fast-food restaurant giants to beat quarterly earnings and revenue estimates.

KFC’s value meal did not turn its same-store sales declines around, but Taco Bell’s mix of menu innovation and value ...

Both KFC and Pizza Hut reported same-store sales declines of 4%. Yum CEO David Gibbs said weak consumer sentiment and ...

Taco Bell's Decades Menu brings back fan-favorite menu items from the '60s through the '00s. We tried four Decades Menu items ...

Taco Bell's success is driven by a clear value proposition and continuous menu innovations, outperforming peers in a challenging market. Yum!'s other brands, KFC and Pizza Hut, struggle with value ...

“It's really understanding what makes consumers tick, what makes consumers have a feeling or emotion about your brand and what you need to do to make sure your brand's relevant for today or for ...

Now imagine all that hype, drama and glitz to reveal the latest…Taco Bell chalupa ... “I present to you: the Cheez-It Crunchwrap." The inaugural event was such a massive success that the ...

Taco Bell has announced the revival of its Decades Menu, featuring items from the past five decades for a limited period.

Taco Bell announced all kinds of new items for 2024, and you can get your taste of some of them right now. First, the super popular Double Decker Taco is back, at least through Oct. 30th. Next, ...

Kellanova is expanding its lineup of cracker offerings. Its Cheez-It brand is debuting Smoked Cheddar and Smoked Gouda varieties, inspired by the growing number of viral TikTok videos showing ...