Adidas, NIL and Basketball

Adidas Signs High School Basketball Phenom Kaleena Smith, the First Deal With Candace Parker as President of Women’s Basketball
"When I think about the future of women’s basketball, it’s clear it’s in good hands with hoopers like Kaleena," said WNBA icon and Adidas president of women's basketball Candace Parker.
Adidas Charts New Future For Women’s Basketball By Signing Rising Star Kaleena Smith As First High School NIL Athlete
With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.
Adidas signs first NIL deal with girls' high school basketball player
While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women basketball players including Chelsea Gray, Kahleah Copper, Aliyah Boston, Aaliyah Edwards, Nneka Ogwumike, Betnijah Laney-Hamilton, Layshia Clarendon, Sophie Cunningham, Erica Wheeler, Zia Cooke, Alysha Clark and Janiah Barker.
Kaleena Smith becomes first high school women's basketball player to sign NIL deal with Adidas
Smith was dominant as a freshman at Ontario Christian, as she was named the 2023-2024 Girls Basketball MaxPreps National Freshman of the Year and also a member of the 2024 USA Women's U17 National Team.
5-Star WCBB Prospect Kaleena Smith Lands Historic Adidas NIL Contract at 16 Years Old
Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas
Adidas signing high school basketball phenom Kaleena Smith
Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.
Dwyane Wade drops 2-word reaction on Candace Parker after $39 billion brand signs Kaleena Smith to multi-year shoe deal
Even though he is no longer in the NBA, Dwyane Wade still has close ties to the basketball world. He recently applauded a WNBA icon as she thrives in her new role post-retirement.
Adidas Breaks New Ground with First NIL Deal for High School Girls' Basketball Player
Adidas signs 16-year-old basketball sensation Kaleena Smith, marking a milestone for women’s sports under Candace Parker’s leadership.
Adidas Signs First High School Women’s Basketball NIL Player
Smith is the first women’s basketball high school NIL athlete, joining a roster of Adidas women’s basketball players including, Chelsea Gray, Kahleah Copper, Aliyah Boston, Aaliyah Edwards, Nneka Ogwumike, Betnijah Laney, Layshia Clarendon, Sophie Cunningham, Erica Wheeler, Zia Cooke, Alysha Clark, and Janiah Barker.
Kaleena Smith, California high school basketball phenom, scores NIL deal with adidas
Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.
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Inland Empire teen makes history after scoring NIL deal with adidas
Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.
WNBA Legend Candace Parker Wants Her Own Team
The basketball icon drops in on The Deal to discuss joining forces with Adidas and Avenue Capital’s Marc Lasry as she chases ...
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Basketball great Candace Parker wants to buy a WNBA team—and an NBA team too
Over the course of her career Adidas launched three shoes built around her. This culminated in the Candace Parker Part III Collection, which included Adidas’ new Exhibit Select shoes ...