The BFFs you're gifting also tend to be people you absolutely, no-doubts-about-it want to be buying a present for. You're ...

L’Oréal’s Colour Riche Satin Lipstick is beloved for its vanilla scent, creamy texture, and hydrating formulation. A go-to ...

A reported fired shot closed the St. Clair Walmart and drew a large police response on Sunday afternoon. The incident ...

Save big during Walmart's Black Friday sale kicking off this week. Walmart A 4.9-star rating is always impressive but a ...

Elf Beauty, a maker of affordable cosmetics, is betting on rural markets and a tie-up with Dollar General to fuel its ...

Early Black Friday deals at Walmart are now live, meaning you can save big this holiday season on tech, beauty, kitchen items ...

Walmart's transformation from big box retailer to a destination for influencer-founded brands is winning over Gen Alpha shoppers — and their millennial parents' wallets.

{Business of Fashion/paywalled} Big box retailers like Target and Walmart are increasingly expanding their beauty offerings ...

It's Advent calendar season, and if you haven't picked up your treat for the year, you may have missed your window. Many of ...

Elf Beauty is likely to report revenue growth of nearly 33% for the second quarter, bucking weak demand in the industry as ...