Rishi Sunak has issued a 'fulsome apology' to Adidas ... But, in my defence, I would say I have been wearing Adidas trainers including Sambas - and others, in fact - for many, many years.

Even if Adidas signed Bob Dylan ... which would surely be a step too far even for Rishi “down with the kids” Sunak. Secondly, it’s currently trainer of choice among Gen Z, for reasons ...

The German sportswear company said it enjoyed a better-than-expected third quarter thanks to both clothing and footwear ...

Jennifer Lawrence is a professional bellwether for shoe trends. Her latest outing anointed the Puma Speedcats as fashion’s ...

the best trainer to cop this season is one with a protruding tongue, says Maddy Mussen The seemingly endless swell of Adidas Sambas’ popularity may have been cut short by Rishi Sunak this April ...

German sportswear label Adidas is celebrating a 10% uptick in sales within its latest quarterly figures, with the period firing a starter gun for 14% growth.

Last year, it was the Adidas Samba, with everyone from Rihanna ... Samba ‘dead’ back in May after former Prime Minister Rishi Sunak was spotted wearing them and ‘ruined it for everyone’.

In February the German sportswear giant said it planned to sell its remaining Yeezy trainers from its partnership with West for at least cost price. Tuesday's upbeat comments from Adidas come a ...

Rishi Sunak became leader of the Conservative party and the UK’s 57th prime minister in October 2022. He is the country’s first British Indian prime minister. His father Yashvir Sunak was born and ...

Their viral, cult-favourite, football-inspired Samba trainer made a splash in the fashion world, seen on everyone from Kate ...

Adidas sales boomed this summer as vintage-style football shirts and trainers flew off the shelves ... whose fans include Rishi Sunak and Keir Starmer as well as celebrities such as Sienna ...

The seemingly endless swell of Adidas Sambas’ popularity may have been cut short by Rishi Sunak this April, but one thing remains from its long reign as the It Trainer of London: its tongue.