Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.
It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.
Jannik Sinner has announced he is about to launch his own foundation and also debuted signature Nike clothing ahead of the 2024 ATP Finals.
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World No. 1 Jannik Sinner was spotted hitting the courts in Turin in anticipation of the high-profile ATP Finals starting next week. The Italian was seen in unique Nike gear while practicing.
Nike is the dominant player in the athletic footwear industry. However, new competition, slowing growth, and relative weakness threaten the company's dominance. Apparel stocks are trending lower ...