Portland Trail Blazers Forward Signs Sneaker Deal With Skechers
Skechers has expanded its impressive roster of athletes with Portland Trail Blazers small forward Jabari Walker. The ...
Converse shoe sale: Get Chuck Taylors for as low as $45
Converse / Converse If you’re on the hunt for new , you’re in luck because there’s a huge sale happening right now from ...
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How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
Cavaliers Swingman Honors Viral Offseason Moment With New Shoes
Cleveland's Isaac Okoro wore shoes on Wednesday night inspired by the final "Woj Bomb" post from former NBA insider Adrian ...
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Coi Leray Models Adidas in Foot Locker's Step Into Your Gift Holiday Campaign
Specifically, Anthony Edwards and LaMelo Ball are seen sporting basketball kicks on and off the court in their videos, ...
"The Untold Story of How Nike Turned an NBA Fine into Marketing Gold With Michael Jordan: The $7 Million Nike Deal That Adidas Ignored"
Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...
How Adidas's Misstep With Michael Jordan Made Nike a Household Name
Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...
Nike: Navigating Near-Term Challenges With Potential Upside
Nike's share price has fallen significantly due to slower growth, but its strong fundamentals and the return of a former CEO ...
Loughborough University4d
School of Sport, Exercise and Health Sciences
As the No.1 University in the world for sport-related subjects, we offer unrivalled research, teaching and partnerships across sport, exercise and health sciences. Our expertise spans the fields of ...