Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

Adidas signs 16-year-old basketball sensation Kaleena Smith, marking a milestone for women’s sports under Candace Parker’s ...