A five-star basketball recruit known for his elite 3-point shooting is no longer considering coming to Kentucky.

Ahead of the opening of Frasers Group's largest-to-date combined Sports Direct and Frasers store in Sheffield's Meadowhall ...

Thanks to It-girls like Bella Hadid, Hailey Bieber and Julia Fox who’ve all adopted the jersey trend, bloke-core aesthetic ...

The Lionel Messi x Adidas Samba is coming back! Check out our Sneakers news for more upcoming releases and breaking content!

Following the announcement earlier this year that Liverpool will be ending their collaboration with Nike in favour of a ...

Whether you’re shopping for holiday gifts for the athletic folks on your list or you’re planning ahead for your health-focused New Year’s resolutions, Black Friday is an awesome time to stock up on ...

As the sportswear market grows through an unpredictable time with giants like Nike reporting slow sales, one sports brand has ...

Speculation abounds, will adidas be launching a new entirely 3D printed shoe called Climamog? We delved into the claims.

Global expansion is the new arena where brands are battling to beat the competition and stay relevant. So, how can your brand ...

A ruinous pandemic business strategy, declining innovation, exodus of talent, and a “worst sneaker of all time” accolade has ...

Members of the Watauga cross country team competed in the prestigious Adidas Challenge at the WakeMed Soccer Complex on ...