In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas announced Thursday it has signed 16-year-old Kaleena Smith, a five-star recruit from Ontario Christian High School, to ...

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

At the final show of The Drum Awards Festival 2024, we find out who took Holding Company of the Year, Network Agency of the Year, Advertiser of the Year and Independent Agency of the Year.

Maya Jama set pulses racing as she flaunted her incredible figure in a sizzling social media clip on Thursday. The Love ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...

Jaylen Brown’s ongoing beef with Nike just got a little spicier after the shoe juggernaut’s recent post on social media.

Through his athletics links he started working in the sportswear industry at the age of 16. Zion later joined Adidas, where ...