The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Adidas, one of the world’s leading sports brands, and Championship club, Leeds United, have officially announced an extension ...

Belgian multinational beverage and brewing company, AB InBev, looks increasingly like they’ll come to FIFA’s rescue as a major sponsor for next summer’s World Club Cup. The much-hyped tournament and ...

The 2025 Navy All-American Bowl will continue the Road to the Dome tour on Wednesday, November 13 at 8 p.m. ET on various ...

A couple of people have mentioned this idea of British girl energy and I think I definitely have some of it,” Nnadi says on ...

Liverpool could be in line to reap more than £60m per year from an impending commercial deal which, in the words of a former ...

Barcelona have announced a 14-year kit manufacturing deal with Nike worth £1.4bn in what is a record agreement of its kind.

Devin Sanchez earned the ranking as the nation's top cornerback in the 2025 class, and he will have the opportunity to put ...

Despite murmurs of a fractious relationship between the Catalan club and the American sporting titan the deal will be worth ...

But it is Adidas, who have landed another major Premier League football brand ... wake of losing the German national team kits to the American brand. Join our new WhatsApp community and receive ...

Baltimore Ravens quarterback Lamar Jackson wants to reverse their losing streak against the Pittsburgh Steelers and warned ...

As Lionel Messi and Inter Miami make waves on the pitch after winning the Supporters' Shield, qualifying for MLS playoffs and breaking the single-season points record, the legendary Argentine is ...