Nike is breaking brand guidelines by turning its Swoosh logo on its head to celebrate the growth of women’s soccer. The Swoosh logo will be rotated upward on third kits for men’s and women’s ...

One tradition in the NBA in recent years has been the unveiling of new alternate jerseys every season for each team, known as ...

8 clubs are featured in Nike's new Third Club Kit campaign. Soccer has become a business based on TV rights, economic profit, marketing strategies and players sales. Each summer, clubs rush to ...

Ever since they made their debut on June 4, 2022, the Colorado Rockies' green and white alternate threads have routinely showed up towards the top of any list ranking Nike's City Connect uniforms ...

Nike is defending its design of uniforms for the women's track and field team representing the U.S. at the Paris 2024 ...

This is just a small selection of the negative feedback from X, formerly Twitter, users about Nike’s new City Edition jerseys for all 30 NBA teams for 2024-2025. Noted Lakers fan @damanr ...

replacing the winged pattern the Ducks have adopted in recent eras and for most of their current uniforms. The jersey is also green with yellow numbers and white trim, with the Nike swoosh in white.

Nike, struggling from rising competition and its own strategy mistakes, is making a major shakeup. The athletic giant announced Thursday that CEO John Donahoe will retire next month and will be ...

The Big Ten logo will be on the right chest, while the Nike swoosh will be on the left chest and left hip of the uniforms." It will be the team's first time wearing gold jerseys since 2020.

The Houston Astros' Nike City Connect Space City uniforms have been extremely popular ever since they debuted in 2022, but the team will wear them just one more time before they're retired for good.

As the share leader in most countries, Nike is positioned to benefit. As a worldwide business, Nike has felt the effects of issues like the war in Ukraine, shipping delays, currency volatility ...