Standout products: Lustreglass Sheer-Shine Lipstick in Business Casual and PDA, Squirt Plumping Gloss Stick in Like Squirt, ...

Saweetie was recently named the global brand ambassador for MAC Cosmetics and celebrated over the weekend with an event in her honor. These Black women are showing their love for M.A.C's best ...

Data reveals that beauty tutors maintain their superior position when it comes to generating earned media value (EMV) for ...

MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program. Consumers who shop MAC stores may be sent a thank you postcard with ...

If you’re a girl on the go and have little to no time for makeup, here’s a quick and easy five-minute face that will enhance ...