As Apple reveals in its statement, iPhone 16 pre-orders begin at 1pm today. That’s when Apple will essentially allow anyone to purchase the device ahead of its release date of September 20, which is when the new iPhone should start shipping.

Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow colors signifying Apple Intelligence on iPhone 16.

For those who didn't pre-order and new iPhone 16 or iPhone 16 Pro, there is good news, as select Apple Store locations globally are offering same-day or next-day pickup options.

Apple's online store is down ahead of iPhone 16 and iPhone 16 Pro pre-orders, which are expected to be available at 5:00 a.m. Pacific Time in

Apple Inc. fans lined up at stores around the world for the new iPhone 16, shrugging off the fact that the device’s signature feature — a new suite of AI tools — won’t arrive until later.

The new AI iPhone is now available in Apple stores after hitting shelves in almost 60 countries around the world on Friday.

Apple is out with the new iPhone 16 with the new model hitting shelves in nearly 60 countries Friday. CNET senior editor Lisa Eadicicco joined CBS News to discuss the new product.

Friday is finally here and so too is the new long awaited iPhone, the iPhone 16 Apple watch series 10 and Airpods four in stores today.

Apple’s iPhone 16 and 16 Pro are now on sale – with the company looking ahead to the launch of its AI features. The new tools, named Apple Intelligence, are being marketed as one of the main reasons to buy the new phone line-up.