Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

Three stripes and Gold and Blue unite to inspire future champions adidas and National University (NU) are excited to announce ...

One, the adidas Gazelle, is a favorite of Bad Bunny ... symbolizing their mutual respect and enduring legacy. The shoes also sport the Trefoil and Badge of Sport logos, along with the inscription ...

We are thrilled to represent Fear of God Athletics in the Overtime Elite basketball league! This partnership goes beyond ...

The “Bad Bunny & Messi Collection” highlights the powerful connection between music and sport, paying tribute to the individual legacies of both stars while solidifying adidas’ role in ...

Rutgers is no longer under contract with Adidas, a school official said Tuesday ... but the 25 th-ranked basketball team’s season opener against Wagner Nov. 6 seems like an obvious goal date.

Jude Bellingham has teamed up with Adidas to bring out a fresh pair of signature Predator boots, adding to his ever-expanding global brand. The black and gold 'Belligold' boots feature the ...

global music phenom Bad Bunny and soccer legend Lionel Messi join forces to introduce a pioneering Adidas shoe line that epitomizes the golden juncture of sport and music: the Bad Bunny x Messi ...

Adidas has supplied the kit for the German national team for more than 70 years The German Football Association's (DFB) decision to switch the supplier of the national team's kit away from Adidas ...