Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

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While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

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Additionally, the brand is also bringing back the "Olive" Air Jordan 9 for this week's release lineup, while Nike is ...

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Aston Villa could become the latest team which adidas add to their 'elite' category, which would mean increased revenue streams for the club and more merchandise options for supporters.

Adidas has supplied the kit for the German national team for more than 70 years The German Football Association's (DFB) decision to switch the supplier of the national team's kit away from Adidas ...

Fear of God Athletics, in collaboration with adidas, has unveiled its new partnership with Overtime Elite (OTE), introducing the league’s eighth team, Team Athletics. This marks a significant ...

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The German Football Association's (DFB) decision to switch the supplier of the national team's kit away from Adidas has been blasted by politicians. The contract will pass from the German company ...