Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

We set an example for a better future via education and research. If dedicating yourself to Business to Business (B2B) is difficult in and of itself, doing so in a company focused primarily on the ...

We all love a good news story – and the development of brand building in B2B marketing has been just that. B2B marketers have thrown off the shackles of lead generation and are positioning themselves ...

Black or white upper? Long tongue or regular? Gum sole or … never mind, that’s all you’re getting. But the meteoric rise of Adidas’s iconic soccer shoe, driven by countless celebrity spottings, has ...

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Following is a transcript of the video. Narrator: Adidas makes over 400 million pairs of shoes every year. Manufacturing that many shoes requires a lot of resources. But constantly creating new ...

Adidas now sees sales growing 10% this year Profit forecast to hit 1.2 bln euros Third-quarter sales up 7% to 6.438 bln euros Oct 15 (Reuters) - Adidas (ADSGn.DE), opens new tab on Tuesday raised ...

Mastercard has completely overhauled its B2B marketing function over the past seven years, releasing it from its former role as service provider to sales to a team deemed critical to growth. On ...

Adidas has said the ending of its collaboration with Kanye West is "hurting" the business, with sales in North America hard hit. The sportswear giant cut its ties with the designer and rapper ...

In an exclusive reveal, the two megastars talk about their Bad Bunny & Messi Collection, the Adidas Gazelle and the Adidas F50 cleat, set to launch Oct. 26. By Isabela Raygoza Associate Editor ...

And yet the Adidas logo represents excellence, innovation and a legacy of sports performance around the running world. Founded in 1924, in Adi Dassler’s mother's laundry room, Adidas quickly ...

Up to 50% off with these Outlet Sale deals at adidas 50% 01 Dec Get up to 40% off adidas running gear 40% 04 Dec ...