Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top ...

After showing us their new TRD Surf Concept yesterday, Toyota now unleashed another classic-inspired off-roader for 2024 SEMA ...

The Land Cruiser ROX will debut next week at the SEMA show featuring a sliding softtop convertible roof, a four-inch lift, ...

Toyota will rock up to the 2024 SEMA show with two open-top SUV concepts, including one based on the Land Cruiser.

Toyota’s CALTY Design Center “reinvented” more than 50% of the Land Cruiser, especially at the back half, to make the ROX.

A couple years ago Toyota took over the showcase space in the Center Hall of the Las Vegas Convention Center that was held by ...

Toyota has unveiled a new Land Cruiser concept at SEMA in Las Vegas that harkens back to the open-air FJ40 Land Cruisers of ...

This Land Cruiser features a host of upgrades, including a new multi-link suspension and 37-inch off-road tires ...

To build the Land Cruiser ROX, over 50 percent of the original vehicle had to be completely redesigned and fabricated. The ROX features custom skeleton doors, high clearance rocker panels, rock rails, ...

to create a true spectacle for the 2024 SEMA Show. The Toyota Land Cruiser’s whole origin revolves around immersing its occupants in the natural world, whether that’s on a safari or sitting at ...

Toyota's Land Cruiser ROX was one of the most interesting concepts at SEMA, and this is why the brand should actually sell it ...

The Land Cruiser ROX—short for "Recreation Open eXperience"—was designed by Toyota's Calty Design Research team and will debut at this week's SEMA show in Las Vegas. Calty started with a 2024 ...