Netflix Inc. said 70 million viewers are watching its shows with advertising every month, nearly double the total from May.More than 50% of new subscribers are opting for Netflix’s ad-supported plan in the countries where it is available,

Netflix advertising president Amy Reinhard says the streaming giant now reaches 70 million subscribers across its ad tiers globally

Netflix's ad-supported streaming tier reached 70 million monthly active users worldwide, marking significant growth for the service.

Netflix’s ad-supported plan has notched a new level of monthly active users -- 70 million, according to the California-based streaming giant.

The company said more than half of new sign-ups in countries where Netflix offers ads are for the cheaper ad-subscription tier.

Netflix said on Tuesday that its ad-supported tier now has 70 million monthly active users globally, nearly doubling the number reported earlier this year. The streaming giant is experiencing a faster rate of adoption for its ad-based plan,

But advertising is beginning to make more and more sense, for both Netflix itself and its members. For Netflix, ads bring in another reliable revenue stream. As a matter of fact,

The streaming service revealed that its cheaper, ad-supported tier hit 70 million monthly users just days ahead of the Mike Tyson vs. Jake Paul fight.